ECOMMERCE
Predicting trends, optimizing pricing and forecasting demand, are just some of the ways that eCommerce businesses are using data to gain a competitive advantage. But the challenge is capturing and analyzing all the interactions consumers have throughout the purchasing cycle – products viewed, clicks, past purchases etc. – and deliver personalized product recommendations based on what that eCommerce provider knows about an individual customer.
For eCommerce providers’ predictive intelligence recommendations can significantly improve the business bottom line.
With ShieldIO secure autonomous driver solution, eCommerce providers can use their full data with sensitive consumer or financial data remaining encrypted to deliver higher quality data analytics while reducing cost. It enables the delivery of data-rich profiles of different audience segments with confidence that data is protected and compliant with privacy regulations such as GDPR.